EMBRACE YOUR STORY

With the recent launch of the INGREZZA Huntington's disease chorea indication launch, Neurocrine and AbelsonTaylor saw an opportunity to introduce an unbranded HDC campaign to ultimately drive patient's to the branded site. Our challenge was to change the mindset of HD patients from what will eventually be lost to pursuing the life they desire by rejecting the hopelessness of HD. The "Embrace Your Story" campaign uses impactful imagery, messaging, and interactive elements to empower patients to make the most of the time they have. Reminding them that they have control over their next chapter by providing meaningful information, resources, and a way to connect with others for support. 

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Deliverables: Branding, Campaign photography, Website, Social ads, Brochure, Banners, Tabletop, Interactive Activity, CRM