HDC WON'T CONTROL ME

To gain a competitive edge and be able to reach a broader audience, INGREZZA was approved to treat Huntington's disease chorea in addition to tardive dyskinesia. Patient's were currently getting stuck at the moment of diagnosis, delaying the treatment of uncontrollable movements associated with Huntington's disease (chorea). The "HDC Won't Control Me" campaign took a bold approach to giving patients back the power, motivating patients to take action through a forward moving graphic element and assertive messaging.

​

Deliverables: Campaign photography, Website, Social ads, Brochure, Doctor Discussion Guide, Treatment Guide, Banners, Tabletop Display, CRM