Jameson was looking for a unique experience to launch their latest Caskmates creation with Revolution Brewery. To spread the word and gain traction, we decided to create two events: a media dinner and a trade launch party. I designed personalized passport booklets to boost brand awareness and educate guest on the new collaboration. Blending the traditional branding of Jameson and the bold Revolution Brewery, I designed custom menus and branded signage. Ultimately driving consumers to make this new collaboration their top choice drink.

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Deliverables: Passport Booklet, Menus, Tasting Mat, Pull-up Banner, Welcome Signage